2-4x New Revenue
2-3x Velocity
$1B Qualified Pipeline
2-5x Adoption/Expansion
2-25x Brand/Demand ROI
35x New Products/Markets

FRACTIONAL + INTERTIM CMO/CRO, storyseller + GTM EXPERT/

I help disruptive technology and nonprofits scale commercial and social impact and do it quickly. From series A-D startups through new Fortune 100 initiatives.

I better connect dots between GTM plans, marketing and sales activity and revenue goals. I help you better illustrate your brand’s value and impact online, offline and inbetween to increase interest in what you do. And I use automation and AI to improve efficiency. All to drive growth ASAP (and make it sustainable).

I help you keep the lights on. Or buy better lights. Or buy the electric company.

I’m not an agency. I’m ürgency. (Though most people call me Paul).

ü need:

From veritably kick-a$$ to downright impressive, I help you build awareness, sales + systems in creative + practical ways that deliver results:

I minimize learning curves and function as a extension of your team. Whether it’s for a few hours a month, per week or everyday.

I’m a veteran at building or evolving the plane as we fly it. (Even if it’s through lots of lightning).

the method to the madness – Sorta/

Not as cheap as an intern but none of the overhead or nickel-and-diming of a large agency. Working with each client to define what success looks like and understand the best way to engage before we collaborate – and as relationships, markets and companies evolve.

Bringing 25 years of know-how and operational marketing and sales expertise from B2B, DTC and SLED businesses and organizations across a variety of industries. At once strategic, tactical, creative and data-driven because I know your goal is to get results.

I let you guide how process-oriented you want to be, adapting to the communication channels, documentation preferences and project management systems that work for you. I work with your internal and external team, vendors and experts or I can bring in or recommend my own.

I believe it’s important to do less, do it better and go deeper. To get the most potential return on investment and return on objective. Too often go-to-market teams try to do too much too thinly – and 100% of 5% of yourself only goes so far. Let’s not half-ass things.

As I tell my teams, we will get there. #wwgt

about principal paul kühne/

My official training en route to GTMland is in acting, theatre and English. With workplace roots in high-end home accessories retail and online ticket sales. Today, I apply that customer success, sales and account management. core across (mostly B2B) go-to-market efforts to meet and beat goals.

Creative and communications work merged with Sales 2.o principles in the early days of marketing automation for me as Marketo customer #282. Revealing a smarter way to work and generate the engagement and revenue everyone’s jonesing for. Layered across a firm WIIFM/customer-centric foundation while keeping (increasingly less fictional) growth goals in mind. Because it’s essential to bring people on a journey from where they are to where we want them to be and how we can help. My teams and I have led significant gains in marketing effectiveness, reputation, funnel momentum and revenue growth to scale organizations, startups, SMBs and new enterprise initiatives.

After nearly a decade in academia, educational nonprofits and ed tech heading up marketing, sales and CS, I spent a decade exclusively working with 75+ clients across the wide world as a fractional CMO/CRO, GTM executive advisor and RevOps consultant to drive growth. (Before “fractional” and “RevOps” were even invented!) Impressive. Til a once in a century plague. So amid COVID, the future of learning work led to future of work work and I returned in-house to industrials – focused increasingly on IIoT/IoT, digital transformation, industry 4.0, data and AI/ML. I returned to fractional work and consulting in 2025 and I’m here to help. For the curious, my love of en and em dashes predates the robotic overlords who help us get outsized GTM results.

When I escape the funnel (whether it’s funnel-shaped or not – let’s debate!), I not only love and try to get back to theatre every once in a while but also enjoy travel and fuzzy dogs. I grew up in Somerville, Massachusetts; I still adds r's where they don't exist at the end of words but take them away far less often, y’all. (And I just used a semicolon, started a sentence with "and" and showcased how I have appropriated “y’all”). Super bold sh*t up in here.

But really, folks. B2B buyers, buying committee stakeholders and approvers are consumers and human at the end of the day. They drink coffee, go grocery shopping, take kids to soccer and sweep the kitchen. Just like us. Any hint of humor and whimsy can go a long way to cut through the B2B BS as we aim to stand out while folks mill past billboards, dig out of inboxes and sift through search and LLMs in search of answers.

I digress. After a decade in NYC – followed by 6ish great years Hoosiering it up in the Midwest in Bloomington, Indiana – I can now be found splitting my time with my partner between the Greater Boston area and Fondren in Jackson, Mississippi. With a somewhat-less-fuzzy-but-super-adventurous-Titanic-and-trains-loving-wannabe-YouTube-star-rising-seventh-grader son. And post Big Apple, I now know what it’s like to religiously start nearly every Zoom with why do you live there, I have never been there and interesting. So I eagerly await yours. In the meantime, view my more serious LinkedIn profile.

thank ü

THE ROOMS WHERE IT HAPPENED/

7 Mindsets • Acrobatiq • Adventure House Communications Group • Alma • Association of American Publishers/PreK-12 Learning Group • BairesDev • Blackboard • Boopsie • C&Z Marketing • C. Blohm & Associates • Cashtivity • Chatfunnels/Signals • Cignition • Cisco • Cisco Corporate Social Responsibility (CSR) • Classworks • CLEANR • CloudNC • Common Cents New York • Common Core Institute • Conscious Teaching • Corwin Press/SAGE Publications • Degreed • Devex • Dictionary.com • Dusseau and Company • EdTechTeam • EduTone/Global Grid for Learning • Ellevation • Entangled Group/Solutions • EXO U • Find Your Grind • First Step Advisors • Five-Star Technology • Forsythe Technology • geoConvergence/Indoor Maps • Honeywell/System Sensor • Illustrative Mathematics • IndieFLIX/Impactful • Infosnap • InOrbit • Institute of International Education • Knovation • LearnOnPoint/Phonics Things • LexisNexis • LightSail Education • Lyrics2Learn • Math Solutions/Scholastic • mBlox • McGraw-Hill Education • Membean • NESLI • NetDimensions • Newsela • Noodle Markets • NumberShire • NWEA • Open Up Resources • Pivot Learning • PossibilityU • PR with Panache • PresenceLearning • Protectus • Readable English • Redbird Advanced Learning • RisersCircle • RTM Business Group • SchoolInfoApp • School Software Group • Sphero/Orbotix • SunGard • Thought Cycle • Turn • Tutor.com

tag – ür it!

Fill out the form below and I’ll reach out to discuss your work, goals and how we might collaborate to help you reach them.